OPEL ADAM CONFIGURATOR APP

GPUNK developed the ADAM & YOU configurator app in the style of a video game for the launch of the new Opel ADAM in some 35 European countries. Initially available for the iPad in 7 languages, it offers users virtual test drives, which support the configuration and decision-making process. The result can be shared and discussed with friends via various social media channels. “The app enlivens the configuration process by adding the fun of a computer game, thereby supporting the customer’s purchase decision process.