myZENstream //
Business Identity, Product Design, App

In 2025, myZENstream, a US-based yoga startup, partnered with GPUNK to create a fully whitelabel platform and brand tailored to the needs of modern yoga professionals.

We developed the complete corporate identity, visual language, marketing strategy, and a scalable UI/UX system—culminating in a mobile-first app that enables yoga instructors and studios to manage clients, schedule sessions, and offer digital content effortlessly. The platform is whitelabel-ready, allowing studios to launch their own custom-branded version, as shown here with Ashtanga Yoga Philadelphia as a live example. A seamless experience, designed for clarity, flexibility, and growth.

Team

Design, UI & UX:
Gunnar Menzel
Sheila Seyfert

Created

2025

Client

myZENstream

Identity with
Intention

A bold yet calm logo system built for a flexible whitelabel brand

We developed a clean, geometric logomark that reflects focus, balance, and movement—core elements of yoga practice. Designed for flexibility, the logo works seamlessly across all digital and physical brand touchpoints, while staying neutral enough to support custom studio branding..

A System
Made to Adapt

Flexible design principles for a scalable, whitelabel-ready brand

We defined a calm and contemporary visual language with soft colors, clear typography, and modular design elements. From digital components to printed materials, the system ensures consistency while allowing for customization—ready to support individual studios without losing brand integrity.

We created targeted print and merch materials for yoga festivals, studio partnerships, and trade shows—designed to introduce myZENstream to instructors where they actually are. From flyers and postcards to bags and banners, each piece strengthens the brand and invites teachers into the platform.

Presence Where It Matters

Marketing assets for yoga events, studios, and real-world visibility

A Website Made for Teachers, Not Techies

Clear, friendly, and focused on what really matters

We built the myZENstream website to speak directly to yoga instructors and studio owners. The structure is simple, the language is clear, and the benefits are easy to understand. In addition to presenting the platform, the site includes a lightweight backend that makes it easy for teachers to manage their own whitelabel app—without needing tech skills..

A Whitelabel App Built for Real Practice

Designed for flexibility, clarity, and everyday use

WWe created a fully whitelabel-ready mobile app that yoga studios can brand as their own. Built with a clean UI, clear structure, and focused features, the app supports class scheduling, client management, and content sharing—without overwhelming users. The first live example was implemented for Ashtanga Yoga Philadelphia.