RELAUNCH STRICHPUNKT DESIGN


Together with Strichpunkt, a GPUNK heist crew created on an all new, modern and pure, still opulent and playful online presence. It reflects SP´s approach towards a digital age as well as the agencies stunning design work. Always on the move towards the future of design, the page contains animated theses and fresh videos with SP`s best ambassadors: its people. A rich, responsive and immerse experience digging deep into beliefs, processes and great cases.
Of course it´s running on all common devices.

 

Team


Concept & UX Design::
Gunnar Menzel

Design & UI:
Gunnar Menzel

Tone of Voice, Brand repositioning & Copy:
Silke Schlüter

Motiondesign:
Duc-Thuan Bui

Created


2017

 

Client


Strichpunkt Design

 

A bold representation of SP´s core beliefs

SP theses on the future of design are opening the experience. A moving and growing collection of beliefs worth thinking and talking about.

 

 

 
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A fresh documentary video style for every aspect of the page

SP´s work speaks for itself. Still, we wanted its best ambassadors to be heard: All over the page, SP´s people talk about their work and the agency, giving personal insights.

 
 
 
 
 
 

All the good stuff in one place

Work shows, well: work. With super cases, great cases and a reel that touches and excites.

 
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A fresh look for the people of SP

Characters need freedom. We liberated SP´s people from the corporate portrait and asked them to show a bit of their personality. A gallery of minds you would like to work with.

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Digging deep with the super cases

 The super cases are reflecting SP´s strong believe in precise analyses as a base of excellent design. Showing selected works in a detailed way, every super case follows four categories: Overview, Strategy, Design, Insights.

 
 
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A new way of communication

 GPUNK developed a new social media concept as well as a newsletter concept, both playing an integrated part in SP´s new online representation.

 
 
 
 
 
 
 
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Thanks for
embracing good design
with us!

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