The Imagery

The visual aesthetic of our images is strong, authentic and clear. We work with interesting, authentic men and women, strong positions, strong body language and interesting angles of the working process, reflecting the deep connection between our makers and their work.

Key situations in real-life production environments give us insights on various applications, representing our solution as a natural part of the workflow. Our imagery connects humans and solutions, emotions and technology.

Who are we? What’s our personality?

#HandsOnMetrology is an expert you know you can turn to at any time for advice at eye level. Just like you, #HandsOnMetrology is driven by quality and excellence. “Call me John!” is the first thing he says when shaking your hand. Still: #HandsOnMetrology is not a buddy, but rather a colleague from your field of work that you respect a lot: for his technical expertise and his willingness and unique ability to share knowledge. In fact: You truly enjoy his company. Whether you’re head of production or the owner of a workshop: #HandsOnMetrology is known for his approachability at all business/metrology levels.

#HandsOnMetrology is competent, confident, never arrogant and never boasting, always authentic, clear, direct, proactive, inspiring and reliable.

What’s our style?

The #HandsOnMetrology tonality is

competent, informative, technical, clear, direct, approachable

On the platform (and on the #HandsOnMetrology YouTube channel), the user is often addressed with action verbs: e.g. discover, find out, explore, learn, improve etc. In contrast, within the Products section of the platform – in order to avoid coming across as too salesman-like – the focus is on the product and how it can meet the user’s needs: e.g. designed to help you..., made to maximize your...

Video headlines and video descriptions (on the platform and on YouTube) are in the same #HandsOnMetrology tonality.

Perspective

On #HandsOnMetrology, the focus is on the movers and makers that are featured on the platform – not the people behind it. That’s why the platform is written about in the 3rd person singular (“it”), e.g. Welcome to #HandsOnMetrology, the platform to … Verbs relating to #HandsOnMetrology must therefore also be in the 3rd person singular.

Users are addressed with “you” and “your”.

Whenever suitable, e.g. in the About Us section, there’s a subtle shift in perspective:
“We at #HandsOnMetrology”.
Also, when it’s time to take action and get personal, users are asked to e.g. contact us.

Grammar & Syntax

Headlines
Capitalize only the first word in sentence case

No period at the end

e.g.
Made for makers
Move it: dynamic measurements

Syntax
Shorter rather than longer sentences, action verbs, no passive
Use of “international” English that’s globally understood, American spelling

A Tailormade
global content
production network

For the heart of HandsOnMtrology, the training / university / knowledge area we creatd over 120 Videos and live striped keynotes, tutorials, recorded keynotes, product demos, event Streams Q&A how-to’s, all around the topic 3D scanning.

Maker Portraits

We created the Maker Portraits, to celebrate the movers and shakers, the cutting-edge innovators and creators, engineers and technicians who are burning for their ideas, their job and their products. We focused on the technicians rather than the CEO. On the makers: the ones that are hands-on. The people who use #HandsOnMetrology products to achieve the mutual goal: precision, accuracy and the never ending pursuit for quality and excellence.

Getting started

With the getting started we created a series of videos on getting to know the basics. They can be understood as digital manuals for new product users: They cover unboxing, the set-up, software updates and the scanning the first surface. A #HandsOnMetrology expert in the #HandsOnMetrology workbench studio guides us through the video. Various steps are highlighted by typography/motion-design.

The How To series

HOW TO is a series of short videos that cover very specific use cases. A 3D Scanning expert shows applications that people would specifically search for.

One Minute Insights

With the One Minute Insights we created short videos in which experienced users / makers as well as GOM and ZEISS technicians , developers etc. talk about various hacks , tricks or a specific feature of the product / software . They speak directly to the audience from their real workplace and show the product / software feature .

Commercials

Promotional films for the new product range based on #HandsOnMetrology that work in the visual field of tension between GOM and Zeiss.

Internationalization and scalability through simple multilingual frameworks

To optimally support the international scalability of the contet, we developed frameworks for each format living on the platform. These act as an instruction manual for media production and enable external production houses to produce and publish on brand content in the shortest possible time.

GOM Scan1 Packaging

For the new product line on #HandsOnMetrology GOM Scan 1, a contemporary packaging was developed that combines aspects of sustainability, durability as well as an outstanding unpacking experience.